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EABC Report: "What Makes Foreign Companies Successful in Korea?" |
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EABC Report: "What Makes Foreign Companies Successful in Korea?" |
Lessons from companies that are winning.
The report is built around a series of case studies in consumer products, industrial products and services that allow the construction of a framework for success. These case studies are drawn from both foreign and smaller Korean companies, which have successfully challenged their competitors. Not all the cases studied have a continuous success record and, where there has been a dramatic tail-off, the reason is identified.
For several years, our Korean sister company, Korea Associates, has been offering courses in Korea to foreign managers on the "Art of Successful Management in Korea". Our latest report is loaded with implementable ideas on how to achieve success in Korea based on case studies.
While many of the successes rest on the achievements of particular individuals and company circumstances, cumulatively they add up to a road map for success that companies ignore at their peril and employ to their profit.
The report concentrates on a narrow band of factors for success, which have been proved critical.
What Makes Foreign Companies Successful in Korea?
Table of Contents:
Executive Summary
- Succes in a Different Culture.
- Of markets and leadership.
- Of product leadership.
- Redefining the market.
- Climbing the hill of success.
- Leadership and human resources.
- What is our organisation for?
- Non-tariff barriers to success.
- Head office deathwish.
- New rules for business in Korea.
- Conclusions.
Price: £400.00
25/07/08